WELCOME TO PROJECT TUTTI: TUTTI ITALIAN BLEND 

Not long ago, living in North Beach, San Francisco's historically Italian neighborhood, I spent a lot of time cooking and developing new recipes to hedge the high cost of living. I needed an Italian Dressing for a side dish, and the grocery store options I found were poor -- even the best brands use chemical emulsifiers. After significant trial and error, I developed this versatile salad dressing and marinade blend which has been unexpectedly well received every time I serve it. I would like for you to give it a try and tell me what you think.

Tutti Italian Blend
Tutti Italian Blend

17 oz bottle and 3.5 oz refill jar

press to zoom

17 oz swing-top shaker bottle

press to zoom
Tutti Italian Blend
Tutti Italian Blend

Four sizes: 17 oz shaker bottle, 8.5" shaker bottle, 4.25 oz refill jar, 3.5 oz refill jar

press to zoom
Tutti Italian Blend
Tutti Italian Blend

17 oz bottle and 3.5 oz refill jar

press to zoom
1/5

PROJECT TUTTI

This is an invitation to take part in a delicious and fun marketing experiment. I am soliciting feedback on a potential new consumer product: an all-natural dry salad dressing mix that lets health-conscious food lovers step up their home salad game. 

PRODUCT CONCEPT

TUTTI (Italian for "together") is the perfect blend of dry herbs and spices that, when combined with pantry items like oil and vinegar, produce an exceptional, versatile dressing and marinade. Reusable "transparent" packaging aligns with Zero Waste guidelines. 

PRODUCT THEMES

Healthy Eating, Living Well, Zero Waste, Natural, Transparent 

TUTTI ITALIAN BLEND INGREDIENTS (in the jar)

Oregano, Parsley, Garlic Powder, Onion Powder, Salt, Basil, Black Pepper, Red Pepper Flakes, Sugar, Thyme, Celery Seed.

ADDITIONAL REQUIREMENTS (you provide)

  • Required: 1 cup Oil of your choice, 1/2 cup White Wine Vinegar 

  • Optional: 2 tbsp lemon juice, 1 tbsp Dijon mustard

  • Serving jar of 16 oz or larger (for shaking) 

YOUR JOB

At this stage, I am testing the viability of the TUTTI Italian Blend business concept. I will send you a jar of TUTTI Italian Blend *at no charge* in exchange for your detailed feedback by way of an email survey. If you choose, your personal information will be purged at the end of this project.